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Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors

Overview of attention for article published in Journal of Product Innovation Management, August 2017
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (62nd percentile)
  • Above-average Attention Score compared to outputs of the same age and source (63rd percentile)

Mentioned by

twitter
5 tweeters

Citations

dimensions_citation
1 Dimensions

Readers on

mendeley
39 Mendeley
citeulike
1 CiteULike
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Title
Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors
Published in
Journal of Product Innovation Management, August 2017
DOI 10.1111/jpim.12414
Authors

Bram Kuijken, Gerda Gemser, Nachoem M. Wijnberg

Twitter Demographics

The data shown below were collected from the profiles of 5 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 39 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 39 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 10 26%
Student > Ph. D. Student 7 18%
Student > Doctoral Student 7 18%
Professor > Associate Professor 2 5%
Researcher 2 5%
Other 7 18%
Unknown 4 10%
Readers by discipline Count As %
Business, Management and Accounting 23 59%
Economics, Econometrics and Finance 3 8%
Unspecified 1 3%
Computer Science 1 3%
Sports and Recreations 1 3%
Other 3 8%
Unknown 7 18%

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 February 2019.
All research outputs
#7,214,425
of 14,372,231 outputs
Outputs from Journal of Product Innovation Management
#199
of 411 outputs
Outputs of similar age
#132,833
of 358,736 outputs
Outputs of similar age from Journal of Product Innovation Management
#4
of 11 outputs
Altmetric has tracked 14,372,231 research outputs across all sources so far. This one is in the 49th percentile – i.e., 49% of other outputs scored the same or lower than it.
So far Altmetric has tracked 411 research outputs from this source. They receive a mean Attention Score of 4.9. This one has gotten more attention than average, scoring higher than 51% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 358,736 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 62% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 63% of its contemporaries.