Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors

Overview of attention for article published in Journal of Product Innovation Management, August 2017

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Above-average Attention Score compared to outputs of the same age and source (57th percentile)

Mentioned by

twitter: 5 X users

Citations

dimensions_citation: 14 Dimensions

Readers on

mendeley: 79 Mendeley
citeulike: 1 CiteULike

Summary X Dimensions citations

So far, Altmetric has seen 6 X posts from 5 X users, with an upper bound of 205,123 followers.

This is also why the advice to “educate” the market rings false. Educating the market can feel good but is bad #marketing

26 Jan 2022

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RT @philbarden: Remember when Steve Jobs launched the iPad and used the price of a PC as an 'anchor'? Here's why; people's willingness to p…

26 Jan 2022

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Extremely insightful study on the more innovative the product is, the less certain the consumer is about its properties. H/T @philbarden https://t.co/xJQSRaZk5b

21 Nov 2021

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RT @emollick: A key finding in sociology is people think in categories. This paper shows founders can use this to to win. People's willingn…

22 Feb 2019

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