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Global Luxury

Overview of attention for book
Cover of 'Global Luxury'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Birth of Luxury Big Business: LVMH, Richemont and Kering
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    Chapter 3 Italian Luxury Goods Industry on the Move: SMEs and Global Value Chains
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    Chapter 4 Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
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    Chapter 5 Champagne, Between Terroir and Luxury, 1945–2014
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    Chapter 6 Christian Dior-New York: French Fashion in the Luxury US Market
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    Chapter 7 The Democratisation of Luxury and the Expansion of the Japanese Market, 1960–2010
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    Chapter 8 How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010
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    Chapter 9 How to Enter the Chinese Luxury Market? The Example of Swatch Group
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    Chapter 10 Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry, 1975–2015
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    Chapter 11 Luxury Brands and Public Museums: From Anniversary Exhibitions to Co-branding
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    Chapter 12 “Exclusively for the Happy Few”: Luxury Hotels and Globalisation: The Emergence of a New Sector (1980–2010)?
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    Chapter 13 The Survival Strategy of the Japanese Kimono Industry
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    Chapter 14 Conclusions
Attention for Chapter 9: How to Enter the Chinese Luxury Market? The Example of Swatch Group
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Citations

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Chapter title
How to Enter the Chinese Luxury Market? The Example of Swatch Group
Chapter number 9
Book title
Global Luxury
Published by
Palgrave, Singapore, January 2018
DOI 10.1007/978-981-10-5236-1_9
Book ISBNs
978-9-81-105235-4, 978-9-81-105236-1
Authors

Pierre-Yves Donzé, Donzé, Pierre-Yves

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 33%
Unknown 2 67%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Unknown 2 67%

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