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| Chapter title |
Planning and Implementing Pop-up Activities: The Pop-up Experience
|
|---|---|
| Chapter number | 8 |
| Book title |
Pop-up Retailing
|
| Published by |
Springer, Cham, January 2018
|
| DOI | 10.1007/978-3-319-71374-8_8 |
| Book ISBNs |
978-3-31-971373-1, 978-3-31-971374-8
|
| Authors |
Gary Warnaby, Charlotte Shi |