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Pop-up Retailing
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introducing the Pop-up Concept
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Altmetric BadgeChapter 2 Characteristics of Pop-up
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Altmetric BadgeChapter 3 Classifying Pop-up Activities
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Altmetric BadgeChapter 4 Pop-up’s Academic Antecedents
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Altmetric BadgeChapter 5 Introducing a Framework for Planning and Implementing Pop-up Activities
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Altmetric BadgeChapter 6 Planning and Implementing Pop-up Activities: Strategic Objectives
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Altmetric BadgeChapter 7 Planning and Implementing Pop-up Activities: Pre Pop-up Stage
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Altmetric BadgeChapter 8 Planning and Implementing Pop-up Activities: The Pop-up Experience
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Altmetric BadgeChapter 9 Planning and Implementing Pop-up Activities: Post Pop-up Stage
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Altmetric BadgeChapter 10 A Comprehensive Framework for Planning and Implementing Pop-up Activities
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Altmetric BadgeChapter 11 A Critical Perspective on the Pop-up Concept