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Mendeley readers
Chapter title |
Sales Promotion
|
---|---|
Chapter number | 24 |
Book title |
Retailing in the 21st Century
|
Published by |
Springer, Berlin, Heidelberg, January 2010
|
DOI | 10.1007/978-3-540-72003-4_24 |
Book ISBNs |
978-3-54-072001-0, 978-3-54-072003-4
|
Authors |
Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi |
Mendeley readers
The data shown below were compiled from readership statistics for 73 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 1% |
Unknown | 72 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 13 | 18% |
Student > Master | 9 | 12% |
Student > Ph. D. Student | 5 | 7% |
Professor | 2 | 3% |
Student > Doctoral Student | 2 | 3% |
Other | 7 | 10% |
Unknown | 35 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 17 | 23% |
Economics, Econometrics and Finance | 4 | 5% |
Engineering | 4 | 5% |
Computer Science | 3 | 4% |
Social Sciences | 3 | 4% |
Other | 6 | 8% |
Unknown | 36 | 49% |