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Retailing in the 21st Century

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Cover of 'Retailing in the 21st Century'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Overview
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    Chapter 2 Retail Success and Key Drivers
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    Chapter 3 Retailing in the Global World: Case Study of Metro Cash & Carry
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    Chapter 4 Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturn
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    Chapter 5 Retail Trends in Europe
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    Chapter 6 Trends in U.S. Retailing
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    Chapter 7 Trends in Retailing in East Asia
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    Chapter 8 Insights into the Growth of New Retail Formats in India
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    Chapter 9 Future Store Technologies and Their Impact on Grocery Retailing
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    Chapter 10 The Third Wave of Marketing Intelligence
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    Chapter 11 Applications of Intelligent Technologies in Retail Marketing
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    Chapter 12 New Automated Checkout Systems
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    Chapter 13 Retailing in the 21st Century
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    Chapter 14 Future Trends in Multi-channel Retailing
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    Chapter 15 Retail Competition
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    Chapter 16 New Challenges in Retail Human Resource Management
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    Chapter 17 Retail Assortment: More ≠ Better
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    Chapter 18 Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
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    Chapter 19 Recent Trends and Emerging Practices in Retailer Pricing
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    Chapter 20 Retail Pricing – Higher Profits Through Improved Pricing Processes
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    Chapter 21 Current Status and Future Evolution of Retail Formats
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    Chapter 22 Electronic Retailing
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    Chapter 23 Supply Chain Management in a Promotional Environment
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    Chapter 24 Sales Promotion
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    Chapter 25 Understanding Customer Loyalty Programs
  27. Altmetric Badge
    Chapter 26 Integrated Marketing Communications in Retailing
Attention for Chapter 26: Integrated Marketing Communications in Retailing
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Citations

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27 Dimensions

Readers on

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26 Mendeley
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Chapter title
Integrated Marketing Communications in Retailing
Chapter number 26
Book title
Retailing in the 21st Century
Published by
Springer, Berlin, Heidelberg, January 2010
DOI 10.1007/978-3-540-72003-4_26
Book ISBNs
978-3-54-072001-0, 978-3-54-072003-4
Authors

Kalyan Raman, Prasad A. Naik

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 26 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 19%
Student > Doctoral Student 4 15%
Student > Master 3 12%
Researcher 3 12%
Student > Bachelor 2 8%
Other 5 19%
Unknown 4 15%
Readers by discipline Count As %
Business, Management and Accounting 10 38%
Social Sciences 4 15%
Arts and Humanities 3 12%
Engineering 2 8%
Psychology 1 4%
Other 1 4%
Unknown 5 19%