You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Kundenbindungsmanagement
|
|---|---|
| Chapter number | 8 |
| Book title |
Schlankes Marketing für den Mittelstand
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-16732-5_8 |
| Book ISBNs |
978-3-65-816731-8, 978-3-65-816732-5
|
| Authors |
Wolfgang Vogt |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 17 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 24% |
| Student > Master | 4 | 24% |
| Professor | 1 | 6% |
| Student > Ph. D. Student | 1 | 6% |
| Student > Postgraduate | 1 | 6% |
| Other | 0 | 0% |
| Unknown | 6 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 29% |
| Economics, Econometrics and Finance | 2 | 12% |
| Computer Science | 1 | 6% |
| Social Sciences | 1 | 6% |
| Unknown | 8 | 47% |