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| Chapter title |
Is advertising targeting vulnerable consumers in China?
|
|---|---|
| Chapter number | 6 |
| Book title |
Ethics in Marketing and Communications
|
| Published by |
Palgrave Macmillan, London, January 2012
|
| DOI | 10.1057/9780230367142_6 |
| Book ISBNs |
978-1-349-34751-3, 978-0-230-36714-2
|
| Authors |
Ling Fang Fayol-Song |