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When Is Advertising a Plastic Surgeon's Individual “Brand” Unethical?

Overview of attention for article published in AMA Journal of Ethics, April 2018
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Mentioned by

twitter
20 tweeters
facebook
1 Facebook page

Citations

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5 Dimensions

Readers on

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8 Mendeley
Title
When Is Advertising a Plastic Surgeon's Individual “Brand” Unethical?
Published in
AMA Journal of Ethics, April 2018
DOI 10.1001/journalofethics.2018.20.4.msoc2-1804
Pubmed ID
Abstract

Advertising a plastic surgery practice on social media is fraught with both practical and ethical challenges. We use an institutional betrayalframework to explore the range of potential harms to patient well-being while also considering the pitfalls of social media activity, especially marketing, for practitioners. We also give consideration to the relative benefits that such online patient-clinician relationships can provide. In our analysis, we draw on specific examples of plastic surgery procedures prominently featured on social media, including the Vampire Facelift®.

Twitter Demographics

The data shown below were collected from the profiles of 20 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 2 25%
Researcher 2 25%
Student > Bachelor 1 13%
Librarian 1 13%
Unknown 2 25%
Readers by discipline Count As %
Medicine and Dentistry 4 50%
Psychology 1 13%
Veterinary Science and Veterinary Medicine 1 13%
Unknown 2 25%