When Is Advertising a Plastic Surgeon's Individual “Brand” Unethical?
AMA Journal of Ethics, April 2018
Advertising a plastic surgery practice on social media is fraught with both practical and ethical challenges. We use an institutional betrayalframework to explore the range of potential harms to patient well-being while also considering the pitfalls of social media activity, especially marketing, for practitioners. We also give consideration to the relative benefits that such online patient-clinician relationships can provide. In our analysis, we draw on specific examples of plastic surgery procedures prominently featured on social media, including the Vampire Facelift®.
|Practitioners (doctors, other healthcare professionals)||11||55%|
|Members of the public||9||45%|
|Readers by professional status||Count||As %|
|Student > Doctoral Student||2||25%|
|Student > Bachelor||1||13%|
|Readers by discipline||Count||As %|
|Medicine and Dentistry||4||50%|
|Veterinary Science and Veterinary Medicine||1||13%|