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| Chapter title |
Business Model of BBVA — Banco Bilbao Vizcaya Argentaria
|
|---|---|
| Chapter number | 5 |
| Book title |
CEOs as Leaders and Strategy Designers
|
| Published by |
Palgrave Macmillan UK
|
| DOI | 10.1057/9780230590465_5 |
| Book ISBNs |
978-1-349-36050-5, 978-0-230-59046-5
|
| Authors |
Kase, Kimio, Jacopin, Tanguy |