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Research for Marketing

Overview of attention for book
Attention for Chapter 5: Developing a research design
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Citations

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3 Mendeley
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Chapter title
Developing a research design
Chapter number 5
Book title
Research for Marketing
Published by
Palgrave, London, January 1991
DOI 10.1007/978-1-349-21230-9_5
Book ISBNs
978-0-333-47021-3, 978-1-349-21230-9
Authors

Michael J. Baker, Baker, Michael J.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 33%
Researcher 1 33%
Lecturer 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Computer Science 1 33%
Social Sciences 1 33%