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Chapter title |
Data collection methods
|
---|---|
Chapter number | 8 |
Book title |
Research for Marketing
|
Published by |
Palgrave, London, January 1991
|
DOI | 10.1007/978-1-349-21230-9_8 |
Book ISBNs |
978-0-333-47021-3, 978-1-349-21230-9
|
Authors |
Michael J. Baker |