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| Chapter title |
Customer-Centric Business Management
|
|---|---|
| Chapter number | 8 |
| Book title |
Darwinian Fitness in the Global Marketplace
|
| Published by |
Palgrave Macmillan, London, January 2012
|
| DOI | 10.1057/9781137268334_8 |
| Book ISBNs |
978-1-349-35021-6, 978-1-137-26833-4
|
| Authors |
Rajagopal |