The effects of QR delivered content on perceived product value
Article in Journal of Strategic Marketing (August 2020)
The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.
Article in Journal of Strategic Marketing (August 2020)
Article in Proceedings of the Human Factors and Ergonomics Society Annual Meeting (September 2018)
Article in European Journal of Cancer Care (July 2018)