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Chapter title |
Interview based STAS and the effect of print advertising
|
---|---|
Chapter number | 2 |
Book title |
International Advertising and Communication
|
Published by |
DUV, January 2006
|
DOI | 10.1007/3-8350-5702-2_2 |
Book ISBNs |
978-3-83-500455-9, 978-3-83-505702-9
|
Authors |
Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen |