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Mendeley readers
Chapter title |
How do marketing-events work? Marketing-events and brand attitudes
|
---|---|
Chapter number | 11 |
Book title |
International Advertising and Communication
|
Published by |
DUV, January 2006
|
DOI | 10.1007/3-8350-5702-2_11 |
Book ISBNs |
978-3-83-500455-9, 978-3-83-505702-9
|
Authors |
Kerstin Weihe, Gunnar Mau, Günter Silberer |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 44% |
Unspecified | 1 | 11% |
Lecturer | 1 | 11% |
Professor > Associate Professor | 1 | 11% |
Unknown | 2 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 33% |
Unspecified | 1 | 11% |
Economics, Econometrics and Finance | 1 | 11% |
Unknown | 4 | 44% |