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Mendeley readers
Chapter title |
Towards an understanding advertising standardisation in the European Union: a theoretical framework and research propositions
|
---|---|
Chapter number | 23 |
Book title |
International Advertising and Communication
|
Published by |
DUV, January 2006
|
DOI | 10.1007/3-8350-5702-2_23 |
Book ISBNs |
978-3-83-500455-9, 978-3-83-505702-9
|
Authors |
Shintaro Okazaki, Charles R. Taylor |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Spain | 1 | 17% |
Unknown | 5 | 83% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 33% |
Student > Bachelor | 2 | 33% |
Unspecified | 1 | 17% |
Student > Ph. D. Student | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 67% |
Unspecified | 1 | 17% |
Social Sciences | 1 | 17% |