You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
|
---|---|
Chapter number | 4 |
Book title |
International Advertising and Communication
|
Published by |
DUV, January 2006
|
DOI | 10.1007/3-8350-5702-2_4 |
Book ISBNs |
978-3-83-500455-9, 978-3-83-505702-9
|
Authors |
Franz-Rudolf Esch, Simone Roth, Kristina Strödter |