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E-Life after the Dot Com Bust

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Cover of 'E-Life after the Dot Com Bust'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Building new generation e-business: exploiting the opportunities of today
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    Chapter 3 B2C e-commerce: a frictionless market is not in sight — arguments, empirics and policy implications
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    Chapter 4 Looking beyond the dot com bubble: exploring the form and function of business models in the electronic marketplace
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    Chapter 5 Business models and e-metrics, a state of the art
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    Chapter 6 Click and brick electronic commerce
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    Chapter 7 Prosumers as service configurators — vision, status and future requirements
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    Chapter 8 Business-to-business electronic commerce: the convergence of relationships, networked supply chains and value webs
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    Chapter 9 Mobile commerce technologies and services: a SME user’s perspective
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    Chapter 10 The development of location based services in mobile commerce
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    Chapter 11 Employing mobile communities for marketing consumer goods
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    Chapter 12 E-commerce and Internet access in the European Union and the United States
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    Chapter 13 Privacy and regulation in a digital age
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    Chapter 14 Cities, electronic commerce, and local policies
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Chapter title
Employing mobile communities for marketing consumer goods
Chapter number 11
Book title
E-Life after the Dot Com Bust
Published by
Physica, Heidelberg, January 2004
DOI 10.1007/978-3-662-11659-3_11
Book ISBNs
978-3-79-082453-7, 978-3-66-211659-3
Authors

Peter Aschmoneit, Mark Heitmann, Johannes Hummel, Aschmoneit, Peter, Heitmann, Mark, Hummel, Johannes

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