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Strategic Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 tweeter

Citations

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8 Dimensions

Readers on

mendeley
102 Mendeley
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Title
Strategic Marketing
Published by
Springer Fachmedien Wiesbaden, September 2017
DOI 10.1007/978-3-658-18417-9
ISBNs
978-3-65-818416-2, 978-3-65-818417-9
Authors

Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 102 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 102 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 28 27%
Student > Master 20 20%
Student > Postgraduate 8 8%
Student > Ph. D. Student 4 4%
Researcher 4 4%
Other 12 12%
Unknown 26 25%
Readers by discipline Count As %
Business, Management and Accounting 46 45%
Economics, Econometrics and Finance 10 10%
Engineering 6 6%
Social Sciences 6 6%
Computer Science 3 3%
Other 3 3%
Unknown 28 27%