You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Title |
Strategic Marketing
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, September 2017
|
| DOI | 10.1007/978-3-658-18417-9 |
| ISBNs |
978-3-65-818416-2, 978-3-65-818417-9
|
| Authors |
Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 270 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 270 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 41 | 15% |
| Student > Master | 34 | 13% |
| Student > Postgraduate | 11 | 4% |
| Student > Ph. D. Student | 11 | 4% |
| Lecturer | 10 | 4% |
| Other | 36 | 13% |
| Unknown | 127 | 47% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 79 | 29% |
| Economics, Econometrics and Finance | 17 | 6% |
| Engineering | 9 | 3% |
| Social Sciences | 9 | 3% |
| Computer Science | 5 | 2% |
| Other | 22 | 8% |
| Unknown | 129 | 48% |