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Mendeley readers
| Chapter title |
Market-oriented Business Unit Planning Market-oriented business unit planning
|
|---|---|
| Chapter number | 4 |
| Book title |
Strategic Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-18417-9_4 |
| Book ISBNs |
978-3-65-818416-2, 978-3-65-818417-9
|
| Authors |
Torsten Tomczak, Sven Reinecke, Alfred Kuss, Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 29% |
| Professor | 1 | 14% |
| Unspecified | 1 | 14% |
| Student > Postgraduate | 1 | 14% |
| Student > Doctoral Student | 1 | 14% |
| Other | 0 | 0% |
| Unknown | 1 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 43% |
| Unspecified | 1 | 14% |
| Economics, Econometrics and Finance | 1 | 14% |
| Unknown | 2 | 29% |