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Mendeley readers
| Chapter title |
The Information Basis of Marketing Planning Marketing planning
|
|---|---|
| Chapter number | 2 |
| Book title |
Strategic Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-18417-9_2 |
| Book ISBNs |
978-3-65-818416-2, 978-3-65-818417-9
|
| Authors |
Torsten Tomczak, Sven Reinecke, Alfred Kuss, Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 67% |
| Unspecified | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 67% |
| Unspecified | 1 | 33% |