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Mendeley readers
Title |
Strategic Marketing
|
---|---|
Published by |
Springer Fachmedien Wiesbaden, September 2017
|
DOI | 10.1007/978-3-658-18417-9 |
ISBNs |
978-3-65-818416-2, 978-3-65-818417-9
|
Authors |
Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 266 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 266 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 41 | 15% |
Student > Master | 34 | 13% |
Student > Postgraduate | 11 | 4% |
Student > Ph. D. Student | 10 | 4% |
Lecturer | 10 | 4% |
Other | 33 | 12% |
Unknown | 127 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 79 | 30% |
Economics, Econometrics and Finance | 16 | 6% |
Engineering | 9 | 3% |
Social Sciences | 9 | 3% |
Computer Science | 5 | 2% |
Other | 19 | 7% |
Unknown | 129 | 48% |