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Strategic Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Citations

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18 Dimensions

Readers on

mendeley
266 Mendeley
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Title
Strategic Marketing
Published by
Springer Fachmedien Wiesbaden, September 2017
DOI 10.1007/978-3-658-18417-9
ISBNs
978-3-65-818416-2, 978-3-65-818417-9
Authors

Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 266 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 266 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 41 15%
Student > Master 34 13%
Student > Postgraduate 11 4%
Student > Ph. D. Student 10 4%
Lecturer 10 4%
Other 33 12%
Unknown 127 48%
Readers by discipline Count As %
Business, Management and Accounting 79 30%
Economics, Econometrics and Finance 16 6%
Engineering 9 3%
Social Sciences 9 3%
Computer Science 5 2%
Other 19 7%
Unknown 129 48%