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Mendeley readers
| Chapter title |
Strategy Changes, Flexibility and Brand Management
|
|---|---|
| Chapter number | 12 |
| Book title |
Management of Permanent Change
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-05014-6_12 |
| Book ISBNs |
978-3-65-805013-9, 978-3-65-805014-6
|
| Authors |
Christoph Burmann, Rico Piehler, Antje Löwa, Burmann, Christoph, Piehler, Rico, Löwa, Antje |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 12 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 8% |
| Researcher | 1 | 8% |
| Other | 1 | 8% |
| Lecturer > Senior Lecturer | 1 | 8% |
| Unknown | 8 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 17% |
| Computer Science | 1 | 8% |
| Social Sciences | 1 | 8% |
| Unknown | 8 | 67% |