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Strategic Management — New Rules for Old Europe

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Cover of 'Strategic Management — New Rules for Old Europe'

Table of Contents

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    Book Overview
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    Chapter 1 European Labour Markets: From Low to High Labour Demand Elasticities
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    Chapter 2 Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
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    Chapter 3 Accounting in Europe: From National Accounting Charts to Globally Converging Standards
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    Chapter 4 Banking Supervision in Europe: From Basel I to Basel II
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    Chapter 5 European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
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    Chapter 6 Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
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    Chapter 7 The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
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    Chapter 8 Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
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    Chapter 9 European (Virtual) Team-Building: From Optimism to Efficiency
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    Chapter 10 International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
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    Chapter 11 International Supplier Relationship Management: From Transactional to Relational Purchasing
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    Chapter 12 A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal
Attention for Chapter 7: The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
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Citations

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4 Dimensions

Readers on

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7 Mendeley
Summary Dimensions citations
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Chapter title
The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
Chapter number 7
Book title
Strategic Management — New Rules for Old Europe
Published by
Gabler, January 2006
DOI 10.1007/978-3-8349-9254-3_7
Book ISBNs
978-3-83-490211-5, 978-3-83-499254-3
Authors

Benoît Heilbrunn, Heilbrunn, Benoît

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 43%
Student > Bachelor 2 29%
Unknown 2 29%
Readers by discipline Count As %
Business, Management and Accounting 4 57%
Arts and Humanities 1 14%
Unknown 2 29%

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