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Chapter title |
Imperative 1: Recognize that Customers Decide Emotionally and Justify Rationally
|
---|---|
Chapter number | 2 |
Book title |
The Intuitive Customer
|
Published by |
Palgrave Macmillan, London, January 2016
|
DOI | 10.1057/978-1-137-53430-9_2 |
Book ISBNs |
978-1-137-53428-6, 978-1-137-53430-9
|
Authors |
Colin Shaw, Ryan Hamilton |