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The Intuitive Customer

Overview of attention for book
Attention for Chapter 2: Imperative 1: Recognize that Customers Decide Emotionally and Justify Rationally
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Chapter title
Imperative 1: Recognize that Customers Decide Emotionally and Justify Rationally
Chapter number 2
Book title
The Intuitive Customer
Published by
Palgrave Macmillan, London, January 2016
DOI 10.1057/978-1-137-53430-9_2
Book ISBNs
978-1-137-53428-6, 978-1-137-53430-9
Authors

Colin Shaw, Ryan Hamilton