You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Markenmanagement
|
|---|---|
| Chapter number | 7 |
| Book title |
Wirtschaftspsychologie
|
| Published by |
Springer, Berlin, Heidelberg, January 2007
|
| DOI | 10.1007/978-3-540-71637-2_7 |
| Book ISBNs |
978-3-54-071636-5, 978-3-54-071637-2
|
| Authors |
Michaela Wänke, Arnd Florack, Wänke, Michaela, Florack, Arnd |