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Mendeley readers
| Chapter title |
Emotionale Werbung
|
|---|---|
| Chapter number | 6 |
| Book title |
Wirtschaftspsychologie
|
| Published by |
Springer, Berlin, Heidelberg, January 2007
|
| DOI | 10.1007/978-3-540-71637-2_6 |
| Book ISBNs |
978-3-54-071636-5, 978-3-54-071637-2
|
| Authors |
Axel Mattenklott, Mattenklott, Axel |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 25% |
| Student > Master | 1 | 25% |
| Unknown | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 25% |
| Psychology | 1 | 25% |
| Unknown | 2 | 50% |