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Best Practices in Marketing and their Impact on Quality of Life

Overview of attention for book
Cover of 'Best Practices in Marketing and their Impact on Quality of Life'

Table of Contents

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    Book Overview
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    Chapter 1 Quality-of-Life Marketing: An Introduction to the Topic
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    Chapter 2 Case 1: The Alliance for Appalachia
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    Chapter 3 Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets
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    Chapter 4 Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
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    Chapter 5 Case 4: Communicating Town
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    Chapter 6 Case 5: Get Your Life into Gear
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    Chapter 7 Case 6: Development of a Marketing Strategy for German Minority Association in Croatia
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    Chapter 8 Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life
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    Chapter 9 Case 8: Relationship Marketing in the Local Authority
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    Chapter 10 Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services
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    Chapter 11 Case 10: Hagar: From Darkness to Hope in Cambodia
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    Chapter 12 Case 11: Increasing Organ Donation: The Case for Social Marketing
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    Chapter 13 Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES)
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    Chapter 14 Case 13: Preventing Diabetes-Related Amputations
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    Chapter 15 Case 14: Qimaavik Women’s Shelter
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    Chapter 16 Case 15: Improving Employees’ Quality of Life
Attention for Chapter 4: Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
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Citations

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15 Mendeley
Summary Dimensions citations
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Chapter title
Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
Chapter number 4
Book title
Best Practices in Marketing and their Impact on Quality of Life
Published by
Springer, Dordrecht, January 2013
DOI 10.1007/978-94-007-5878-0_4
Book ISBNs
978-9-40-075877-3, 978-9-40-075878-0
Authors

Rodoula H. Tsiotsou, Eleni P. Mavragani

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 13%
Lecturer 1 7%
Student > Bachelor 1 7%
Unknown 11 73%
Readers by discipline Count As %
Arts and Humanities 1 7%
Business, Management and Accounting 1 7%
Economics, Econometrics and Finance 1 7%
Social Sciences 1 7%
Unknown 11 73%

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