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Postal and Delivery Innovation in the Digital Economy

Overview of attention for book
Cover of 'Postal and Delivery Innovation in the Digital Economy'

Table of Contents

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    Book Overview
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    Chapter 1 Business Models: Some Implications for USPS
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    Chapter 2 E-commerce and the Return of Unwanted Goods: A Case for Cooperation Among Providers of Postal and Non-postal Parcel Services
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    Chapter 3 The Concentration Phenomenon in E-commerce
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    Chapter 4 Implications of 3D Printing for the United States Postal Service
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    Chapter 5 Spam or Ham? Assessing the Value of Direct Mail
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    Chapter 6 Targeting Versus Saturation: Derived Demand for Direct Mail
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    Chapter 7 Quality and Pricing of Delivery Services in the E-commerce Sector
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    Chapter 8 A Branching AIDS Model for Estimating U.S. Postal Price Elasticities
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    Chapter 9 A Demand System Approach to Affordability
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    Chapter 10 Welfare Impact of Changes in the Scope of the USO
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    Chapter 11 Potential Gains and Losses of (Partial) Lifting of Home Delivery Obligations
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    Chapter 12 Estimating the Financial Impact of Discontinuing Saturday Delivery of Letters and Flats in the U.S.
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    Chapter 13 Regulatory Developments in Post and Telecommunications: A Tale of Two Industries
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    Chapter 14 Digital Inclusion: A Role for Postal Operators in a Smart World
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    Chapter 15 Informational Privacy and Registered Certified Mail: What Do the People Want?
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    Chapter 16 Advanced Semi-parametric and Parametric Methods to Assess Efficiency in the Postal Sector
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    Chapter 17 On the Detection of Market and Intangible Benefits Through Consumer Surveys
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    Chapter 18 Different Models of Postal Financial Services
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    Chapter 19 When Rapidly Decreasing Mail Volumes Call for More Innovative Social and Economic Approaches
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    Chapter 20 Proactive Surveys and Calculations for Meeting Declining Mail Volumes
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    Chapter 21 E-invoicing as the Principal Driver of Change in B2X Letter Market Definitions
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    Chapter 22 The Competitive Fringe: Informing New Customer Experiences and Driving Additional Value for Recipients
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    Chapter 23 Market Regulations and USO in the Revised Swiss Postal Act: Provisions and Authorities
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    Chapter 24 Positioning the Postal Service for the Next Generation: An Overview of Market Research
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    Chapter 25 Analyzing the Prospects for Transactional Mail Using a Sender-Recipient Framework
Attention for Chapter 6: Targeting Versus Saturation: Derived Demand for Direct Mail
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Citations

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Chapter title
Targeting Versus Saturation: Derived Demand for Direct Mail
Chapter number 6
Book title
Postal and Delivery Innovation in the Digital Economy
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-12874-0_6
Book ISBNs
978-3-31-912873-3, 978-3-31-912874-0
Authors

Michael D. Bradley, Jeff Colvin, Mary K. Perkins

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 1 100%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 100%

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