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| Chapter title |
N
|
|---|---|
| Chapter number | 14 |
| Book title |
The Brand Glossary
|
| Published by |
Palgrave Macmillan, London, January 2007
|
| DOI | 10.1057/9780230626409_14 |
| Book ISBNs |
978-1-4039-9809-5, 978-0-230-62640-9
|
| Authors |
Jeff Swystun |