You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Consumer Neuroscience
|
---|---|
Chapter number | 3 |
Book title |
Markenpsychologie
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-01926-6_3 |
Book ISBNs |
978-3-65-801925-9, 978-3-65-801926-6
|
Authors |
Gert Gutjahr |
Mendeley readers
The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Spain | 1 | 2% |
Russia | 1 | 2% |
Denmark | 1 | 2% |
Unknown | 43 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 4% |
Student > Master | 2 | 4% |
Lecturer | 1 | 2% |
Researcher | 1 | 2% |
Unknown | 40 | 87% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 2 | 4% |
Agricultural and Biological Sciences | 1 | 2% |
Business, Management and Accounting | 1 | 2% |
Psychology | 1 | 2% |
Economics, Econometrics and Finance | 1 | 2% |
Other | 0 | 0% |
Unknown | 40 | 87% |