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Chapter title |
Analyzing Female Consumers’ Adaptive Shopping Behavior using Employment Status and Education Level Segmentation Variables
|
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Chapter number | 11 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_11 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
A. Ben Oumlil, C. P. Rao, Alvin Williams, Oumlil, A. Ben, Rao, C. P., Williams, Alvin |