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Proceedings of the 1997 World Marketing Congress

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Table of Contents

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    Book Overview
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    Chapter 1 Differentiation of Distribution - a Challenge for Manufacturers of Industrial Goods
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    Chapter 2 An Empirical Examination of Franchisee’s Perception of Conflict and Satisfaction in Turkey
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    Chapter 3 A Taxonomy of Channel Expansion Strategies in a Changing Environment
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    Chapter 4 A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment
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    Chapter 5 Service Quality Criteria and Consumer Choice in Retail Banking
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    Chapter 6 The Effects of Nutrition Information and Claims on Consumer Judgements of Product Benefits
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    Chapter 7 Performance Criteria and Assessment of Vendors in Government Sponsored Entrepreneur Development Programme
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    Chapter 8 The Marketing Challenge of Multiculturalism: An Exploratory Study
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    Chapter 9 The Impact of Salesperson Accent and Foreign-Immigrant Ethnic Identification and Acculturation into the United States on Purchase Intentions
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    Chapter 10 A Values-Based Political-Economy Model for Multicultural Marketing Strategy in Emerging Economies
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    Chapter 11 Analyzing Female Consumers’ Adaptive Shopping Behavior using Employment Status and Education Level Segmentation Variables
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    Chapter 12 Information Search process in the organizational Buying Decision-Making-An Empirical Study in the Indian Industrial Electronics Market
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    Chapter 13 Sales Promotions: Prescriptive Definitions and the Managers View
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    Chapter 14 Effects of TV Advertising on Children and Parental Influence on Children’s TV Viewing
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    Chapter 15 A Cross-Cultural Examination of a Scale to Measure Trait Aspects of Vanity
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    Chapter 16 Time-Oriented Advertising: A Cross-Cultural Analysis of Magazine Advertising, 1986-1996
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    Chapter 17 Personal Selling Interactions: Global Versus Local Principles
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    Chapter 18 Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers: The Effects of Export Intensity
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    Chapter 19 The European Internal Market: An Assessment of its Strategic Importance for Swedish Manufacturing SMEs
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    Chapter 20 Marketing Research and Culture : Some European Insights
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    Chapter 21 Conjoint Designs with Interpolation: An Alternative Approach for Reducing the Number of Conjoint Profiles
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    Chapter 22 Does Estimation Methods in Structural Equation Modeling Impact Theory Development in Marketing?
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    Chapter 23 Biases in Self-Reports of Zip Codes and Zip +4 in Geodemographic Segmentation
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    Chapter 24 Commercial Use of Conjoint Analysis in Australia and New Zealand
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    Chapter 25 Exploration of A Creative Problem Solving Technique
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    Chapter 26 ISO 14000: The Emerging Global Standard for Environmental Management. Is Marketing Ready?
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    Chapter 27 Social Responsibility, Environmental Concern and Consumer Behavior toward Green Products
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    Chapter 28 Green Marketing and its Implications for Consumers and Businesses in Malaysia
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    Chapter 29 Measuring the Impact of the Implementation of Environmental Management System on Company’s
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    Chapter 30 Are Stakeholders Included in the Green New Product Development Process
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    Chapter 31 Understanding Innovative Marketing Practices: An Exploratory Case Study of Acknowledged Innovative Marketers
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    Chapter 32 Innovative Households in Information Technology: Towards a Typology
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    Chapter 33 An Innovative Classroom Approach to Analyzing the Role of Culture on Business Relationships using the Global View International Business Simulation
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    Chapter 34 A Review of China’s Management Education and Foreign Aid: A Case Study
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    Chapter 35 Learning Style and Team Learning
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    Chapter 36 The Experiential International Business Plan as a Capstone MBA Course
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    Chapter 37 Experiential Learning as a Process Approach: An Application of a Client-Based Project in International Marketing Education
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    Chapter 38 An Exploratory Study of International Product and Promotion Adaptations in SMEs
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    Chapter 39 The Impact of Celebrity and the Spokesperson’s Ethnicity on Country-of-Origin Effects
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    Chapter 40 Export Intention and Export Development: The Influences of Export Stimuli
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    Chapter 41 The Impact of Culture on the Family Purchase Decision Process: New Zealand Asian Immigrant and European Families.
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    Chapter 42 Participation in Service Production: A Study of Taiwanese Consumers’ Motivations
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    Chapter 43 The Marketing Role in Product Innovation Game: The Winners’ Story
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    Chapter 44 Strategic Standardized Marketing in Asia Pacific Region
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    Chapter 45 The Status and Attitude of Marketing Information Systems in the Top Taiwan Companies
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    Chapter 46 The Sixth Gap of Service Quality: Evidence from Malaysia’s Finance Companies
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    Chapter 47 Customer Satisfaction in Services Marketing : An Analysis of the Antecedents of Satisfaction and the Linkage with Service Quality
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    Chapter 48 A Corporate Image Measurement Framework and Service Quality Linkages.
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    Chapter 49 Causality and the Dynamic Interactions between Advertising and Sales within a Cointegrated System
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    Chapter 50 Strategic Cost Allocation in Duopolistic Price Competition
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    Chapter 51 Equilibrium in the Hybrid Channel
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    Chapter 52 Service Quality in Education: An Importance-Performance Approach
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    Chapter 53 Level and Quota Cutoffs in Choice
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    Chapter 54 Influence of Perceived Risk on the Information Sources used by International Travellers
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    Chapter 55 A Preliminary Study on the Influence of the Confucian Dynamism on Family Decision Making
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    Chapter 56 Information Processing in Directional Media
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    Chapter 57 A New Approach To TV Audience Measurement
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    Chapter 58 Foreign Direct Investment In People’s Republic of China: An In-Depth Analysis of Trends, Policies, and Implications
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    Chapter 59 Matching the Four Arenas of Hypercompetition with Marketing Strategies: An Integrative Framework
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    Chapter 60 Linking Marketing Strategy and Foreign Firm Performance in the United States
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    Chapter 61 Countertrade in Malaysia: A Preliminary Study
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    Chapter 62 Rethinking Contraceptive Retail Placement for Male Consumers
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    Chapter 63 Environmentally-Friendly Image of Food Retailers
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    Chapter 64 Retail Borrowing: Insights on the Return of Used Merchandise
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    Chapter 65 Is Market Orientation Alone Enough? A Theory of Market Orientation, Productivity, and Performance
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    Chapter 66 Service Guarantee: A Concept for Competitive Advantage
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    Chapter 67 The Development and Preliminary Validation of a Service Locus of Control Scale
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    Chapter 68 Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study
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    Chapter 69 Choosing Appropriate Customer Satisfaction Measures - First Steps towards a Normative Framework
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    Chapter 70 Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions
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    Chapter 71 Perceived Performance - A Direct Causal Antecedent of Customer Satisfaction?
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    Chapter 72 How to Reduce Halo in Attribute-Specific Customer Satisfaction Measures: An Empirical Investigation
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    Chapter 73 Halo in Consumer Satisfaction: Replication and Extension of an Experimental Study
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    Chapter 74 Global Retail Entrance Strategies
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    Chapter 75 Logistics in a Developing Economy: Contrasting Perceived Control with Perceived Importance
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    Chapter 76 Conflict in International Distribution Channels: An Australian Perspective
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    Chapter 77 A Cross-Cultural Model of Western-Chinese Business Relationships
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    Chapter 78 Cultural Aspects of Gift Giving: A Comparative Analysis of the Significance of Gift Giving in the U.S. and Japan
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    Chapter 79 Airline Deregulation and the Affects on Advertising Copy for Three Major Target Markets
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    Chapter 80 Cross-Cultural Construct Equivalency: A Study of Adult Women in Six Countries
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    Chapter 81 Portrayals of Children to Children in Two Countries
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    Chapter 82 Vacation Satisfaction between First Time and Repeat Tourists
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    Chapter 83 Determination of Consumer Preferences and Attitudes in Ecotourism
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    Chapter 84 Australian Marketing Practitioner’s Perceptions of Customer Loyalty: A preliminary Study
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    Chapter 85 Brand Selection Decisions for the Purchase of Electrical Appliances: A Cross-Cultural Study of Urban Malaysian Consumers
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    Chapter 86 Marketing of Antique Product Labels: Anomalies and Challenges
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    Chapter 87 Unethical Consumer Behavior: An Investigation of South African Consumers
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    Chapter 88 Intellectual Property and the Marketing of Ideas
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    Chapter 89 Technology-Based International Strategic Alliances: Recent Information Technology Evidence and its Implications
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    Chapter 90 From Concept to Commercialisation : Developing and Marketing a New Islamic Unit Trust in Malaysia (The Case of ASDI)
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    Chapter 91 Trade Promotion and Assistance in People’s Republic of China and Hong Kong
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    Chapter 92 Models of Relative Advantage - Relative Image Interactions in Competition for International Markets
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    Chapter 93 The Use of Countertrade by Exporters: Issues and Perspectives
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    Chapter 94 Warehouse Club Shoppers’ Perceptions of Locational Convenience in Hong Kong
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    Chapter 95 Quantity Surcharges in Supermarkets and Discount Stores: The 1990s in the United States
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    Chapter 96 Strategic and Organizational Responses of Mexican Managers to Environmental Uncertainty
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    Chapter 97 Export Performance: Getting Close to the Customer
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    Chapter 98 Application of Script Theory to Service Encounters in Marketing Communications.
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    Chapter 99 Values in Malaysian Advertising : An Instance of Cultural Imperialism
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    Chapter 100 The Perception of Viewers on Female Role Portrayals in Malaysian Television Advertisements
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    Chapter 101 Services 101: Lessons to Apply in Government
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    Chapter 102 Similarities and Differences in Marketing Emphasis between Inheritors and Initiators of Malay Service Businesses in Malaysia
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    Chapter 103 A Cross-Cultural Study of Temporal Patterns in the Consuming of Health Care: Considerations for Measurement of Service Performance
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    Chapter 104 A Dialogue between Relationship Marketing and Business Performance - A Proposed Model of Networking Efforts and the Consequence
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    Chapter 105 Quality of Life as a Predictor of Destination Choice and Satisfaction
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    Chapter 106 Portuguese Hoteliers Environmental Concerns
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    Chapter 107 Cross-National Trends in Quality of Life: The WORLD-QUAL Data Base
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    Chapter 108 International Marketers’ Quality-of-Life (QOL) Orientation: A Cross-Cultural Study
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    Chapter 109 The Fair Price Bargaining Zone
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    Chapter 110 Pricing Strategies and their Determinants in Capital Goods Industries: An Analysis of Findings in Singapore and the U.S.
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    Chapter 111 Ethics and Social Responsibility - A Study in India
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    Chapter 112 A Content Analysis and Social Systems Perspective on TV Commercials Run in the United States and the Dominican Republic
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    Chapter 113 “Glocalization”:The Challenge of Market Globalization to Human Resources Development
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    Chapter 114 A Cross-National Perspective on Cause Related Marketing and Consumers’ Willingness to Buy “Green” Merchandise: A Preliminary Report
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    Chapter 115 Emerging Urban Consumers: An Exploratory Study of the Indonesian Approach to Shopping
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    Chapter 116 Export Practices in International Marketing: A Study of Australian Firms
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    Chapter 117 The Seven Faces of Singapore - Initial Findings from a Large-scale Representative Life Style Study
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    Chapter 118 Singapore: Macro Trends and their Implications for Consumer Marketing
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    Chapter 119 Regional Variations in Franchise Fees International Markets: A Comparative Study of Australian and U.S. Franchise Systems
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    Chapter 120 The Role of the Food and Beverage Department in Enhancing Overall Hotel Competitiveness in Malaysia
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    Chapter 121 ‘Controllable Antecedents of Creative Excellence in Advertising Services : A Cross Cultural Study of the Beliefs of Senior Creatives’
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    Chapter 122 Self-service Petrol Station in Malaysia: The Perception Prior to its Implementation
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    Chapter 123 Integrating English Language Skills into a Marketing Research Course
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    Chapter 124 Taxonomy of Vendor and Buyer Relationship: A case of the Malaysian automotive manufacturing sector
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    Chapter 125 Investigating In-Store Shoppers’ Responses to Price Specials: A Research Methodology
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    Chapter 126 Stability of Country Image: A Multicultural/Cross-National Perspective
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    Chapter 127 Cultural Dimensions of Switching Behavior in Buyer-Seller Relationships
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    Chapter 128 A Validation of Macneil’s Relational Norms in an Indian Context
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    Chapter 129 The Animosity Model of Foreign Product Purchase: Tests in the PRC, Australia, and the United States
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    Chapter 130 Decomposition of Country of Origin Effect for Japanese Consumers
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    Chapter 131 Strategic Marketing Planning Practices: A Study of Australian Small Business Organizations
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    Chapter 132 Internationalization of Retailing in the Asia-Pacific Region: Current Trends and Future Outlook
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    Chapter 133 Underlying Reasons and Solutions for Sales Slowdown in the Retail Sector: A Retailer Perspective
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    Chapter 134 What Capabilities Do Small Retailers Need to Compete Against Retail Giants?
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    Chapter 135 Supplier Evaluation and Supplier Relationship in Singapore Manufacturing Firms: A Comparison of the Users and Non-users of JIT
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    Chapter 136 Towards Redefining Advertising Professionalism from the Relationship Marketing Perspective
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    Chapter 137 An Exploratory study into the effect of Culture on Cooperative Alliances
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    Chapter 138 Consumers’ Perceptions of Banking Services in Malaysia
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    Chapter 139 Distributed Multimedia: An Edge to Future Marketing Strategy
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    Chapter 140 Employment of Relationship Marketing Strategies for Enhancing Customer Satisfaction in Malaysian Private Hospitals
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    Chapter 141 Customer Service: Management Commitment and Performance within Industrial Manufacturing Firms
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    Chapter 142 Consumer Decision Processes: Getting More (and Better) Information
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    Chapter 143 Consumer Brand Confusion: The Prevalence, Cause, and Impact of Misperception of Market Leader and Market Pioneer Brands
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    Chapter 144 Analysis of Market Potential with Special References to LDCs and Saudi Arabian Market.
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    Chapter 145 Strategic Control and Export Performance in International Marketing: An Exploratory Study of Exporting Companies in the People’s Republic of China.
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    Chapter 146 Marketing Flexibility and Export Performance: A Study of Exporting Companies in the People’s Republic of China.
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    Chapter 147 Battle Stations 21 : International Marketing Offensive in the Next Millennium
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    Chapter 148 Strategic Promotion Management Approach -Is it relevant for the small independent retailers?
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    Chapter 149 Interdependency in Business-To-Business Relationship Marketing: The Evolution from Dyads to Marketing Networks
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    Chapter 150 Developing an Effective Measure of Customer Profitability
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    Chapter 151 The Selling Cycle: A Neglected Guide for Sales Force Deployment
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    Chapter 152 Environmental Uncertainty, Market Intelligence Acquisition, and Information Source Utilization of Hong Kong Executives
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    Chapter 153 Market Orientation and Performance: The Australian Public Sector Experience
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    Chapter 154 Marketing Strategies, Environment and Performance of Malaysian Firms
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    Chapter 155 Marketing Orientation: Its Perception Within the Further Education in the UK
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    Chapter 156 Country Marketing in the United Kingdom and the Netherlands: Methods & Effectiveness
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    Chapter 157 Strategie Interaction among Differentiated Brands in a Differentiated Retail Market. Theory and Empirical Evidence
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    Chapter 158 Creating and Maintaining Sustainable Relationships with Customers in Consumer Markets
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    Chapter 159 High Technology Entrepreneurship in Russia
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    Chapter 160 The Impact of Information on Retail Performance: The Case of the Thai Retail-Entrepreneur
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    Chapter 161 Does Corporate Entrepreneurship Influence Innovation in Service Firms?
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    Chapter 162 Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers
Attention for Chapter 139: Distributed Multimedia: An Edge to Future Marketing Strategy
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Chapter title
Distributed Multimedia: An Edge to Future Marketing Strategy
Chapter number 139
Book title
Proceedings of the 1997 World Marketing Congress
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-17320-7_139
Book ISBNs
978-3-31-917319-1, 978-3-31-917320-7
Authors

Halimah Badioze Zaman, Tengku Mohd. Tengku Sembok, Zaman, Halimah Badioze, Tengku Sembok, Tengku Mohd.