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Chapter title |
A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment
|
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Chapter number | 4 |
Book title |
Proceedings of the 1997 World Marketing Congress
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_4 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Bülent Mengüç, Mengüç, Bülent |