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Mendeley readers
Chapter title |
A Cross-National Perspective on Cause Related Marketing and Consumers’ Willingness to Buy “Green” Merchandise: A Preliminary Report
|
---|---|
Chapter number | 114 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_114 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
John H. Holmes, Betty V. Balevic, Holmes, John H., Balevic, Betty V. |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 22% |
Lecturer > Senior Lecturer | 1 | 11% |
Researcher | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 33% |
Social Sciences | 2 | 22% |
Unknown | 4 | 44% |