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Mendeley readers
Chapter title |
The Marketing Challenge of Multiculturalism: An Exploratory Study
|
---|---|
Chapter number | 8 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_8 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Joseph F. Aiyeku, Sonny Nwankwo, Alphonso O. Ogbuehi, Aiyeku, Joseph F., Nwankwo, Sonny, Ogbuehi, Alphonso O. |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Italy | 1 | 20% |
Unknown | 4 | 80% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 20% |
Lecturer | 1 | 20% |
Other | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 2 | 40% |
Business, Management and Accounting | 1 | 20% |
Social Sciences | 1 | 20% |
Unknown | 1 | 20% |