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Chapter title |
Biases in Self-Reports of Zip Codes and Zip +4 in Geodemographic Segmentation
|
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Chapter number | 23 |
Book title |
Proceedings of the 1997 World Marketing Congress
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_23 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
James M. Gladden, George R. Milne, Mark A. McDonald, Gladden, James M., Milne, George R., McDonald, Mark A. |