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Chapter title |
Strategie Interaction among Differentiated Brands in a Differentiated Retail Market. Theory and Empirical Evidence
|
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Chapter number | 157 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_157 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Sandra Cavero, Vicente Salas, Javier Cebollada, Cavero, Sandra, Salas, Vicente, Cebollada, Javier |