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| Chapter title |
Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
|
|---|---|
| Chapter number | 4 |
| Book title |
Retail Internationalization in Emerging Countries
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-4492-4_4 |
| Book ISBNs |
978-3-83-494491-7, 978-3-83-494492-4
|
| Authors |
Karin Pennemann |