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Retail Internationalization in Emerging Countries

Overview of attention for book
Attention for Chapter 3: Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
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Chapter title
Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
Chapter number 3
Book title
Retail Internationalization in Emerging Countries
Published by
Springer Gabler, Wiesbaden, January 2013
DOI 10.1007/978-3-8349-4492-4_3
Book ISBNs
978-3-83-494491-7, 978-3-83-494492-4
Authors

Karin Pennemann