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Mendeley readers
| Chapter title |
Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin
|
|---|---|
| Chapter number | 2 |
| Book title |
Retail Internationalization in Emerging Countries
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-4492-4_2 |
| Book ISBNs |
978-3-83-494491-7, 978-3-83-494492-4
|
| Authors |
Karin Pennemann |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 33% |
| Student > Ph. D. Student | 1 | 33% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 33% |
| Business, Management and Accounting | 1 | 33% |
| Agricultural and Biological Sciences | 1 | 33% |