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Chapter title |
Sense of Community Among Malay Customers: Evidence from Western Food Outlets in Malaysia Using Structural Equation Modelling Approach (SEM)
|
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Chapter number | 34 |
Book title |
Islamic perspectives relating to business, arts, culture and communication
|
Published by |
Springer, Singapore, January 2015
|
DOI | 10.1007/978-981-287-429-0_34 |
Book ISBNs |
978-9-81-287428-3, 978-9-81-287429-0
|
Authors |
Rozita Naina Mohamed, Rosidah Musa, Mazzini Muda, Halimahton Borhan, Shafinar Ismail, Aemillyawaty Abas |