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The Brand Personality as a Determinant of Brand Loyalty — Findings of an Empirical Study in the Automobile Sector
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing, February 2016
Frank Huber, Andreas Herrmann, Christine Braunstein
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||2||14%|
|Student > Master||2||14%|
|Lecturer > Senior Lecturer||1||7%|
|Student > Doctoral Student||1||7%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||7||50%|