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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Ecologically-Oriented Product Modifications as a Strategic Marketing Option-An Empirical Analysis Based on Example of the Clothing Industry
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    Chapter 2 Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity
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    Chapter 3 Cross-National Examinations of the Comprehensibility, Preference, and Meaning of Different Social Oriented Focuses - Abstract
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    Chapter 4 Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems
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    Chapter 5 Teens’ Attitudes Toward TV Advertising-Abstract
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    Chapter 6 Understanding Consumer Reactions to Premium-based Promotional Offers–Abstract
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    Chapter 7 The Attractiveness of Television Versus Magazines as Advertising Media to Target Collegians: 1989 – 1999–Abstract
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    Chapter 8 Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)
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    Chapter 9 A Comparative Analysis of Wholesaler-Retailer Relations Within Vertical Marketing Systems : a Political Economy Approach-Abstract
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    Chapter 10 Time-dependence and Relationship-dependence Between Firms in Marketing Channels
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    Chapter 11 Why Do Consumers Continue To Shop On The Internet?
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    Chapter 12 A Conceptual Model To Measure Service Quality Of Online Companies: E-qual
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    Chapter 13 Sales Force Motivation and Outcome- or Behavior-Based Controls–Abstract
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    Chapter 14 Tangible And Intangible Dimensions Of Supplier Performance And Business Marketing Relationships: A Case Study In The Motor Vehicles Industry–Abstract
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    Chapter 15 Relationship Marketing – Who Benefits? An Exploratory Study of Buyer-seller Dyads
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    Chapter 16 Assessing Implementation Approaches For Internal Marketing Programs
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    Chapter 17 The Semantic Structure of Time-Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk–Abstract
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    Chapter 18 Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism
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    Chapter 19 The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions
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    Chapter 20 Managing Information In Servicescapes To Affect Consumers’ Emotions And Purchase Intention
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    Chapter 21 The Roles of Communication and Participative Decision Making in Patient Compliance– Abstract
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    Chapter 22 Relationship Marketing: Loyalty in the Face of Product Failure and Blame-- Abstract
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    Chapter 23 Factors Influencing Consumer Credit Usage: Students and their Parents–Abstract
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    Chapter 24 The Virtual Service Encounter: Opportunities for Research
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    Chapter 25 Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services
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    Chapter 26 An Examination of Export Success Determinants between Manufacturing Andservice Firms using Artificial Neural Networks
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    Chapter 27 A Means-end Approach to Investigating the Influence of Perceived Value on Consumers’ Purchase Intentions
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    Chapter 28 The Role of Customer Value in Arriving at an Assessment of Satisfaction - Results of an Causalanalytical Study
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    Chapter 29 Empowering the American Consumer: Generating Economic Quality of Life
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    Chapter 30 Examining the Relationship between Consumer Patronage and Selected Relationship Retailing Strategies
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    Chapter 31 Competition, Satisfaction and Loyalty As Determinants of the Profitability in the Car Retailing Industry -Results of An Empirical Study
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    Chapter 32 Satisfaction As A Mediator in The Link Between Service Quality And Service Loyalty
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    Chapter 33 A Pedagogical Perspective for Creating Value Via a Better Understanding of Behavioral Demand–Abstract
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    Chapter 34 Learning to Earning: Employer Desired Skills A Call for Action
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    Chapter 35 eEducation: Adding Value by Integrating the Curriculum
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    Chapter 36 The Use of Decision Support Systems in the Classroom: Maps in Teaching International Marketing
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    Chapter 37 The At-Risk On-line Gambler: A Global Issue With Local Implications
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    Chapter 38 Macro Environment Analysis of Youth At Risk
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    Chapter 39 Consumer Protection Issues and Non-government Organizations (NGOs) in a Developing Market
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    Chapter 40 Involve Me and I Will Understand–Abstract
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    Chapter 41 Using Technology to Implement the “Seven Principles for Good Practice” in Marketing Education–Abstract
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    Chapter 42 My Perspective on Effective Teaching
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    Chapter 43 Portals and e-Supply Chains: An Exploratory Essay–Abstract
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    Chapter 44 Antecedents of Information Acquisition among Exporting Firms
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    Chapter 45 Network Effects, Path Dependence or Quality
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    Chapter 46 The Impact of Brand, Attribute Strength and Country-of-origin on Product Evaluation: a Web Survey
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    Chapter 47 A Books Reading Pattern Based on Economic and Psycho-Sociological Factors
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    Chapter 48 Why They Won’t Buy Online: Part Two of an Exploratory Study of Consumer Attitudes Toward Online Buying
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    Chapter 49 Polychrons and Monochrons: How Do They Watch and Use Television
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    Chapter 50 Impact of Household Characteristics on Insurance Portfolios
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    Chapter 51 Breakdowns in Ad Agency/charity Client Relationships: an Agency Perspective
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    Chapter 52 Integrating Social And Economic Orientated Marketing: a Study of Retail Management
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    Chapter 53 Nonprofit-business Alliances: Formation and Outcomes–Abstract
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    Chapter 54 A Cross-cultural Analysis of the Values of Materialism–Abstract
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    Chapter 55 A Preliminary Investigation of the Reliability and Validity of Hofstede’s Cross Cultural Dimensions
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    Chapter 56 The Impact of Cultural Dimensions on Ethical Judgments, Intentions, And Behaviors–Abstract
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    Chapter 57 Product Perceptions in a Free Trade Context: a Before-after U.s.-canada Comparison
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    Chapter 58 Marketization Through Systems of Laws: People’sss Republic of China
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    Chapter 59 Addressing Oversights in the Regulation of Violence in Children’s Television
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    Chapter 60 Developing a Model for Government Technology Transfer Programs
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    Chapter 61 Communicating Industrial Brand Value in the Global Marketplace: An Integrated Marketing Communications Perspective–Abstract
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    Chapter 62 The Emerging Area of Investor Relations: a Study of the Marketing Communications Activity Levels of Investor Relations Departments in U.S. Public Companies—Abstract
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    Chapter 63 Gently Nudging or Strongly Persuasive? How Agencies View Advertising-Abstract
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    Chapter 64 The Impact of Product Type, Creative Team Composition, And Agency-client Relationship Duration on Winning Advertising Creative Awards
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    Chapter 65 Consumer Ethics: How Do Consumers Solve Ethical Dilemmas
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    Chapter 66 Ethical Evaluations of Business Activities and Personal Religiousnes-Abstract
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    Chapter 67 Analyzing the Effects of Egoist and Utilitarian Evaluations on Subjects’ Responses to (Un)ethical Salesperson Behavior
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    Chapter 68 An Empirical and Logical Exploration of the Strategic Compatibility of Best Practice and Product Innovation : Preliminary Insights From the Australian and New Zealand Manufacturing Industry
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    Chapter 69 The Role of Marketing in Initiating Entrepreneurial Activity in Established Companies
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    Chapter 70 Organizational Innovation: Relationship with Functional Strategies and Organizational Performance
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    Chapter 71 Tv Viewing Motivations of Chinese Households in the U.S.: an Empirical Perspective
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    Chapter 72 The Ukraine: Web of Cultural Paradox
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    Chapter 73 Cultural Diffrences in Web-based Chatting: an Exploratory Study
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    Chapter 74 Standardized versus Localized Advertising: The Consumer Perspective
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    Chapter 75 Integration of the Undergraduate Curriculum as a Strategy to Increase the Effectiveness of Business Education
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    Chapter 76 How Mission Influences The Attitudes And Behaviors Of Marketing Faculty
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    Chapter 77 Do Patterns of Levels of Faculty Effort Affect Overall Business School Performance? An Application of Profile Deviation Analysis
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    Chapter 78 Portfolios as a Method of Assessment in an Integrated Curriculum
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    Chapter 79 A Transaction Cost Analysis of the Impact of Stack Trains on Steamship Lines’ Sales Force Governance Decisions
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    Chapter 80 Conjoint Model with Artificial and Real Stimuli: A Comparative Assessment of Within and Cross-Domain Generalizability and Choice Prediction
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    Chapter 81 The Brand Personality as a Determinant of Brand Loyalty — Findings of an Empirical Study in the Automobile Sector
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    Chapter 82 Manifestations and Measurement of Asymmetric Brand Competition
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    Chapter 83 The Paradoxes and Challenges of Creating Social Good Through Environmentalist-Marketer Collaboration
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    Chapter 84 Strategic Philanthropy’s Role in Implementing Marketing Strategy
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    Chapter 85 How Marketers can ‘Do Well While Doing Good’: The Institutional Theory Framework
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    Chapter 86 An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations
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    Chapter 87 The Relationship Between Nostalgia and Consumer Preference:Replication and Extension
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    Chapter 88 Is Internal Marketing Really Important? An Examination of Internal Service Quality Perceptions From a UK Banking Perspective
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    Chapter 89 Evidence and Implications of Electronic Word of Mouth
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    Chapter 90 The Net Generation: An Analysis of Lifestyles, Attitudes and Media Habits
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    Chapter 91 Ethical Behavior Frameworks: Can They Be Applied to Principle-Agent Relationships?
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    Chapter 92 Linking Selling Position, Information Processing and Individual Ethical Perspective: An Empirical Investigation of Sales Practitioners
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    Chapter 93 Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan
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    Chapter 94 Ethical Behavior in Intra-Versus Cross-Cultural Negotiations of US Business People: An Exploratory Study
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    Chapter 95 A Cross-Cultural Investigation of Bargaining Behavior and Acculturation
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    Chapter 96 The Marketplace as a Moderator of the Country of Origin Effect
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    Chapter 97 Market-Oriented Product Development as an Organizational Learning Capability: Findings from Two Cases
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    Chapter 98 The Effects of Brand Name on Consumers’ Evaluations of Price Presentation Formats
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    Chapter 99 Customer-Perceived Value Heterogeneity
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    Chapter 100 The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
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    Chapter 101 Customer-Perceived Value in Business Relationships: A Cross-Sectional Survey Among Purchasing Managers in Germany
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    Chapter 102 Level of Integration Between the Accounting and Marketing Functions Based on Firm Performance
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    Chapter 103 Now You See It, Now You Don’t: Empirical Findings From an Experiment on the Mere Exposure Effect of a Web-Based Advertisement
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    Chapter 104 The Real Value of Electronic Banking
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    Chapter 105 Cheating, Cooperation, and Darwin: What Evolutionary Psychology has to say about Inter-Firm Relationships
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    Chapter 106 Cultural Dimensions of Opportunism: A Working Paper
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    Chapter 107 Chinese Managers’ Attitudes Toward Sales Careers
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    Chapter 108 Profiling Foreign Visitors in a Diverse Florida Community: Impact for Destination Planning
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    Chapter 109 Leadership, Cooperation and Performance in International Marketing Channels: An Empirical Investigation of the United States, Finland, and Poland
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    Chapter 110 Managing Country Risk in Global Marketing: The Triadic Model
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    Chapter 111 Consumer Comfort with Service Providers: A Proposed Scale
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    Chapter 112 Developing an Economics of Information Measurement for Services: The SEC Framework
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    Chapter 113 Measuring Service Involvement: An Adaptation of the Personal Involvement Inventory
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    Chapter 114 Towards a measure of corporate environmental citizenship
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    Chapter 115 Corporate Citizenship and Organizational Citizenship: What Do We Know? Where Shall We Go?
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    Chapter 116 Communicating the Ethos of Codes of Ethics in Australia's Largest Organizations: A Reliance on Osmosis
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    Chapter 117 How Do Codes of Ethics Affect Managerial Behavior? The Impact of FAmiliarity
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    Chapter 118 A Study of Strategic Alliances of Small and Medium-Sized Firms
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    Chapter 119 SME Marketing Networks: Handover Issues Faced by Australian Entrepreneurs: A Pilot Study
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    Chapter 120 The Effects of Environmental Challenges and Centralisation on the Entrepreneurial Orientation and Performance of Public Sector Entities
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    Chapter 121 Partnering Orientation: A Theoretical Explication and Empirical Measurement of the Construct, its Antecedents, and Performance Implications
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    Chapter 122 Market Orientation within University Schools of Business as Perceived by Deans and Chief Academic Officers: An Item by Item Comparison Using Narver and Slater’s Scale
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    Chapter 123 Personal Investment Theory: A Tool for Segmenting Markets When Devising Marketing Strategy
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    Chapter 124 The Effect of Market Orientation on New Product Performance
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    Chapter 125 Public Art Policy and the Role of Relationship Marketing in Local Government
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    Chapter 126 The Measurement of Service Quality in Provincial Hospitals in South Africa
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    Chapter 127 An Item Response Theory Analysis of Rosenberg’s Self Esteem Scale
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    Chapter 128 Probing for Latent Variable Interactions and Quadratics Involving Unobserved Variables and Survey Data
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    Chapter 129 Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)
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    Chapter 130 A new Approach to compute Interactions of Latent Variables in Structural Equation Models - Results of an empirical Study
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    Chapter 131 A Comparative Study of Political Risk in Export and Foreign Direct Investment: The Case of Canadian Firms
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    Chapter 132 Comments on the Participative Service Consumer
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    Chapter 133 The Personal Side of Relationship Marketing
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    Chapter 134 The Outcome of Values Creation: Satisfaction and Patronage
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    Chapter 135 Measurement Issues in Services Marketing
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    Chapter 136 Vulnerable and At-Risk Consumers
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    Chapter 137 Industrial Communications
Attention for Chapter 53: Nonprofit-business Alliances: Formation and Outcomes–Abstract
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Chapter title
Nonprofit-business Alliances: Formation and Outcomes–Abstract
Chapter number 53
Book title
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-11885-7_53
Book ISBNs
978-3-31-911884-0, 978-3-31-911885-7
Authors

Sridhar Samu, Walter Wymer