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Standardized versus Localized Advertising: The Consumer Perspective
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Jae Hyeon Pae, Susan Tai, Saeed Samiee
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Postgraduate||1||33%|
|Student > Doctoral Student||1||33%|
|Readers by discipline||Count||As %|
|Arts and Humanities||1||33%|
|Business, Management and Accounting||1||33%|