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The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Judith H. Washburn, Brian D. Till, Randi Priluck, Paul D. Boughton
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||33%|
|Student > Ph. D. Student||1||33%|
|Professor > Associate Professor||1||33%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||33%|
|Economics, Econometrics and Finance||1||33%|