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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Ecologically-Oriented Product Modifications as a Strategic Marketing Option-An Empirical Analysis Based on Example of the Clothing Industry
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    Chapter 2 Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity
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    Chapter 3 Cross-National Examinations of the Comprehensibility, Preference, and Meaning of Different Social Oriented Focuses - Abstract
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    Chapter 4 Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems
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    Chapter 5 Teens’ Attitudes Toward TV Advertising-Abstract
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    Chapter 6 Understanding Consumer Reactions to Premium-based Promotional Offers–Abstract
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    Chapter 7 The Attractiveness of Television Versus Magazines as Advertising Media to Target Collegians: 1989 – 1999–Abstract
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    Chapter 8 Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)
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    Chapter 9 A Comparative Analysis of Wholesaler-Retailer Relations Within Vertical Marketing Systems : a Political Economy Approach-Abstract
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    Chapter 10 Time-dependence and Relationship-dependence Between Firms in Marketing Channels
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    Chapter 11 Why Do Consumers Continue To Shop On The Internet?
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    Chapter 12 A Conceptual Model To Measure Service Quality Of Online Companies: E-qual
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    Chapter 13 Sales Force Motivation and Outcome- or Behavior-Based Controls–Abstract
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    Chapter 14 Tangible And Intangible Dimensions Of Supplier Performance And Business Marketing Relationships: A Case Study In The Motor Vehicles Industry–Abstract
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    Chapter 15 Relationship Marketing – Who Benefits? An Exploratory Study of Buyer-seller Dyads
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    Chapter 16 Assessing Implementation Approaches For Internal Marketing Programs
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    Chapter 17 The Semantic Structure of Time-Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk–Abstract
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    Chapter 18 Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism
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    Chapter 19 The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions
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    Chapter 20 Managing Information In Servicescapes To Affect Consumers’ Emotions And Purchase Intention
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    Chapter 21 The Roles of Communication and Participative Decision Making in Patient Compliance– Abstract
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    Chapter 22 Relationship Marketing: Loyalty in the Face of Product Failure and Blame-- Abstract
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    Chapter 23 Factors Influencing Consumer Credit Usage: Students and their Parents–Abstract
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    Chapter 24 The Virtual Service Encounter: Opportunities for Research
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    Chapter 25 Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services
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    Chapter 26 An Examination of Export Success Determinants between Manufacturing Andservice Firms using Artificial Neural Networks
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    Chapter 27 A Means-end Approach to Investigating the Influence of Perceived Value on Consumers’ Purchase Intentions
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    Chapter 28 The Role of Customer Value in Arriving at an Assessment of Satisfaction - Results of an Causalanalytical Study
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    Chapter 29 Empowering the American Consumer: Generating Economic Quality of Life
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    Chapter 30 Examining the Relationship between Consumer Patronage and Selected Relationship Retailing Strategies
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    Chapter 31 Competition, Satisfaction and Loyalty As Determinants of the Profitability in the Car Retailing Industry -Results of An Empirical Study
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    Chapter 32 Satisfaction As A Mediator in The Link Between Service Quality And Service Loyalty
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    Chapter 33 A Pedagogical Perspective for Creating Value Via a Better Understanding of Behavioral Demand–Abstract
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    Chapter 34 Learning to Earning: Employer Desired Skills A Call for Action
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    Chapter 35 eEducation: Adding Value by Integrating the Curriculum
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    Chapter 36 The Use of Decision Support Systems in the Classroom: Maps in Teaching International Marketing
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    Chapter 37 The At-Risk On-line Gambler: A Global Issue With Local Implications
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    Chapter 38 Macro Environment Analysis of Youth At Risk
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    Chapter 39 Consumer Protection Issues and Non-government Organizations (NGOs) in a Developing Market
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    Chapter 40 Involve Me and I Will Understand–Abstract
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    Chapter 41 Using Technology to Implement the “Seven Principles for Good Practice” in Marketing Education–Abstract
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    Chapter 42 My Perspective on Effective Teaching
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    Chapter 43 Portals and e-Supply Chains: An Exploratory Essay–Abstract
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    Chapter 44 Antecedents of Information Acquisition among Exporting Firms
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    Chapter 45 Network Effects, Path Dependence or Quality
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    Chapter 46 The Impact of Brand, Attribute Strength and Country-of-origin on Product Evaluation: a Web Survey
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    Chapter 47 A Books Reading Pattern Based on Economic and Psycho-Sociological Factors
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    Chapter 48 Why They Won’t Buy Online: Part Two of an Exploratory Study of Consumer Attitudes Toward Online Buying
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    Chapter 49 Polychrons and Monochrons: How Do They Watch and Use Television
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    Chapter 50 Impact of Household Characteristics on Insurance Portfolios
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    Chapter 51 Breakdowns in Ad Agency/charity Client Relationships: an Agency Perspective
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    Chapter 52 Integrating Social And Economic Orientated Marketing: a Study of Retail Management
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    Chapter 53 Nonprofit-business Alliances: Formation and Outcomes–Abstract
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    Chapter 54 A Cross-cultural Analysis of the Values of Materialism–Abstract
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    Chapter 55 A Preliminary Investigation of the Reliability and Validity of Hofstede’s Cross Cultural Dimensions
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    Chapter 56 The Impact of Cultural Dimensions on Ethical Judgments, Intentions, And Behaviors–Abstract
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    Chapter 57 Product Perceptions in a Free Trade Context: a Before-after U.s.-canada Comparison
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    Chapter 58 Marketization Through Systems of Laws: People’sss Republic of China
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    Chapter 59 Addressing Oversights in the Regulation of Violence in Children’s Television
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    Chapter 60 Developing a Model for Government Technology Transfer Programs
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    Chapter 61 Communicating Industrial Brand Value in the Global Marketplace: An Integrated Marketing Communications Perspective–Abstract
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    Chapter 62 The Emerging Area of Investor Relations: a Study of the Marketing Communications Activity Levels of Investor Relations Departments in U.S. Public Companies—Abstract
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    Chapter 63 Gently Nudging or Strongly Persuasive? How Agencies View Advertising-Abstract
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    Chapter 64 The Impact of Product Type, Creative Team Composition, And Agency-client Relationship Duration on Winning Advertising Creative Awards
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    Chapter 65 Consumer Ethics: How Do Consumers Solve Ethical Dilemmas
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    Chapter 66 Ethical Evaluations of Business Activities and Personal Religiousnes-Abstract
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    Chapter 67 Analyzing the Effects of Egoist and Utilitarian Evaluations on Subjects’ Responses to (Un)ethical Salesperson Behavior
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    Chapter 68 An Empirical and Logical Exploration of the Strategic Compatibility of Best Practice and Product Innovation : Preliminary Insights From the Australian and New Zealand Manufacturing Industry
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    Chapter 69 The Role of Marketing in Initiating Entrepreneurial Activity in Established Companies
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    Chapter 70 Organizational Innovation: Relationship with Functional Strategies and Organizational Performance
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    Chapter 71 Tv Viewing Motivations of Chinese Households in the U.S.: an Empirical Perspective
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    Chapter 72 The Ukraine: Web of Cultural Paradox
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    Chapter 73 Cultural Diffrences in Web-based Chatting: an Exploratory Study
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    Chapter 74 Standardized versus Localized Advertising: The Consumer Perspective
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    Chapter 75 Integration of the Undergraduate Curriculum as a Strategy to Increase the Effectiveness of Business Education
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    Chapter 76 How Mission Influences The Attitudes And Behaviors Of Marketing Faculty
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    Chapter 77 Do Patterns of Levels of Faculty Effort Affect Overall Business School Performance? An Application of Profile Deviation Analysis
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    Chapter 78 Portfolios as a Method of Assessment in an Integrated Curriculum
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    Chapter 79 A Transaction Cost Analysis of the Impact of Stack Trains on Steamship Lines’ Sales Force Governance Decisions
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    Chapter 80 Conjoint Model with Artificial and Real Stimuli: A Comparative Assessment of Within and Cross-Domain Generalizability and Choice Prediction
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    Chapter 81 The Brand Personality as a Determinant of Brand Loyalty — Findings of an Empirical Study in the Automobile Sector
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    Chapter 82 Manifestations and Measurement of Asymmetric Brand Competition
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    Chapter 83 The Paradoxes and Challenges of Creating Social Good Through Environmentalist-Marketer Collaboration
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    Chapter 84 Strategic Philanthropy’s Role in Implementing Marketing Strategy
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    Chapter 85 How Marketers can ‘Do Well While Doing Good’: The Institutional Theory Framework
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    Chapter 86 An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations
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    Chapter 87 The Relationship Between Nostalgia and Consumer Preference:Replication and Extension
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    Chapter 88 Is Internal Marketing Really Important? An Examination of Internal Service Quality Perceptions From a UK Banking Perspective
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    Chapter 89 Evidence and Implications of Electronic Word of Mouth
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    Chapter 90 The Net Generation: An Analysis of Lifestyles, Attitudes and Media Habits
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    Chapter 91 Ethical Behavior Frameworks: Can They Be Applied to Principle-Agent Relationships?
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    Chapter 92 Linking Selling Position, Information Processing and Individual Ethical Perspective: An Empirical Investigation of Sales Practitioners
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    Chapter 93 Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan
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    Chapter 94 Ethical Behavior in Intra-Versus Cross-Cultural Negotiations of US Business People: An Exploratory Study
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    Chapter 95 A Cross-Cultural Investigation of Bargaining Behavior and Acculturation
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    Chapter 96 The Marketplace as a Moderator of the Country of Origin Effect
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    Chapter 97 Market-Oriented Product Development as an Organizational Learning Capability: Findings from Two Cases
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    Chapter 98 The Effects of Brand Name on Consumers’ Evaluations of Price Presentation Formats
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    Chapter 99 Customer-Perceived Value Heterogeneity
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    Chapter 100 The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
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    Chapter 101 Customer-Perceived Value in Business Relationships: A Cross-Sectional Survey Among Purchasing Managers in Germany
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    Chapter 102 Level of Integration Between the Accounting and Marketing Functions Based on Firm Performance
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    Chapter 103 Now You See It, Now You Don’t: Empirical Findings From an Experiment on the Mere Exposure Effect of a Web-Based Advertisement
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    Chapter 104 The Real Value of Electronic Banking
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    Chapter 105 Cheating, Cooperation, and Darwin: What Evolutionary Psychology has to say about Inter-Firm Relationships
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    Chapter 106 Cultural Dimensions of Opportunism: A Working Paper
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    Chapter 107 Chinese Managers’ Attitudes Toward Sales Careers
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    Chapter 108 Profiling Foreign Visitors in a Diverse Florida Community: Impact for Destination Planning
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    Chapter 109 Leadership, Cooperation and Performance in International Marketing Channels: An Empirical Investigation of the United States, Finland, and Poland
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    Chapter 110 Managing Country Risk in Global Marketing: The Triadic Model
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    Chapter 111 Consumer Comfort with Service Providers: A Proposed Scale
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    Chapter 112 Developing an Economics of Information Measurement for Services: The SEC Framework
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    Chapter 113 Measuring Service Involvement: An Adaptation of the Personal Involvement Inventory
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    Chapter 114 Towards a measure of corporate environmental citizenship
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    Chapter 115 Corporate Citizenship and Organizational Citizenship: What Do We Know? Where Shall We Go?
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    Chapter 116 Communicating the Ethos of Codes of Ethics in Australia's Largest Organizations: A Reliance on Osmosis
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    Chapter 117 How Do Codes of Ethics Affect Managerial Behavior? The Impact of FAmiliarity
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    Chapter 118 A Study of Strategic Alliances of Small and Medium-Sized Firms
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    Chapter 119 SME Marketing Networks: Handover Issues Faced by Australian Entrepreneurs: A Pilot Study
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    Chapter 120 The Effects of Environmental Challenges and Centralisation on the Entrepreneurial Orientation and Performance of Public Sector Entities
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    Chapter 121 Partnering Orientation: A Theoretical Explication and Empirical Measurement of the Construct, its Antecedents, and Performance Implications
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    Chapter 122 Market Orientation within University Schools of Business as Perceived by Deans and Chief Academic Officers: An Item by Item Comparison Using Narver and Slater’s Scale
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    Chapter 123 Personal Investment Theory: A Tool for Segmenting Markets When Devising Marketing Strategy
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    Chapter 124 The Effect of Market Orientation on New Product Performance
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    Chapter 125 Public Art Policy and the Role of Relationship Marketing in Local Government
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    Chapter 126 The Measurement of Service Quality in Provincial Hospitals in South Africa
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    Chapter 127 An Item Response Theory Analysis of Rosenberg’s Self Esteem Scale
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    Chapter 128 Probing for Latent Variable Interactions and Quadratics Involving Unobserved Variables and Survey Data
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    Chapter 129 Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)
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    Chapter 130 A new Approach to compute Interactions of Latent Variables in Structural Equation Models - Results of an empirical Study
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    Chapter 131 A Comparative Study of Political Risk in Export and Foreign Direct Investment: The Case of Canadian Firms
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    Chapter 132 Comments on the Participative Service Consumer
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    Chapter 133 The Personal Side of Relationship Marketing
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    Chapter 134 The Outcome of Values Creation: Satisfaction and Patronage
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    Chapter 135 Measurement Issues in Services Marketing
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    Chapter 136 Vulnerable and At-Risk Consumers
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    Chapter 137 Industrial Communications
Attention for Chapter 45: Network Effects, Path Dependence or Quality
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Citations

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Chapter title
Network Effects, Path Dependence or Quality
Chapter number 45
Book title
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-11885-7_45
Book ISBNs
978-3-31-911884-0, 978-3-31-911885-7
Authors

Eden Yin, Gerard Tellis