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Chapter title |
Conjoint Model with Artificial and Real Stimuli: A Comparative Assessment of Within and Cross-Domain Generalizability and Choice Prediction
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Chapter number | 80 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11885-7_80 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
James Agarwal, Naresh K. Malhotra |